Joni Ayn Alexander

Communicator, Consultant + Coach

empowering leaders towards active citizenship

developing organisations fit for future generations


Joni Ayn Alexander

Joni is a modern leader and manager in the charity and education sectors with roots in journalism. Her work has taken her across the UK, Europe and the USA, giving her an international perspective.

Joni does strategic communications.

She started her career as a journalist at USA Today before moving to Wales to study, practice and teach digital journalism. More recently, Joni was director of the National Union of Students in Wales and Northern Ireland. She led operations for its campaigns in the UK 2019 general election and strategy to influence a Brexit trade deal.

Joni develops strategy and governance.

She serves as a trustee for the UK charity Parentkind with an understanding of how organisations work from the top to bottom. Her experience ranges from chairing a charity, serving as a school governor, to advising the former BBC Trust on its audience council. She understands the unique demands of boards and their members.

Joni delivers organisational change.

She has worked within organisations as a senior leader to navigate change, from developing strategic plans to delivering them. She recently led a two-year turnaround and reform process of the National Union of Students in Wales and Northern Ireland. Joni leads through building authentic relationships with people.

Learning with Joni

Strategic communications for an election year

Learn how to make your communications deliver your organisation’s strategic goals as Wales enters the 2021 Senedd elections. This series of five workshops is exclusively with NUJ Training Wales.

1. Developing an organisational manifesto – Thursday 15 October 2020, 13:30-16:30

2. Influencing political parties – Thursday 5 November 2020, 13:30-16:30

3. Raising the profile of your customers/beneficiaries/members and your influence – Thursday 26 November 2020, 13:30-16:30

4. Voter registration – Thursday 14 January 2021, 13:30-16:30

5. Get Out The Vote – Thursday 28 January 2021, 13:30-16:30

The credentials

Just the facts about Joni


in International Journalism from Cardiff University


in Journalism from The University of Oklahoma


Chartered Institute of Public Relations


qualifying with ILM executive coaching + mentoring

Coaching with Joni

Joni understands young leaders. Through her work in the student movement, she’s worked with a diverse range of young people and coached several in their leadership roles.

Joni is currently qualifying with ILM as an executive coach. Discover how she can help you…

Improve your leadership.

Set your goals.

Discover your solutions.

Let’s connect.